And Stop the Cycle, a new video released Thursday, is proving that you can, indeed, make a powerful message without trampling on the feelings of the intended audience:
A man is wheeled into the emergency room. His breathing is labored. Oxygen is started. The doctor leans in as an assistant describes the case: “Heart attack, 5-9, 300 pounds, 32 years old . . . ”
“How the hell does that happen?” the doctor asks as he begins work – and as the video answers by taking us on a series of flashbacks through a quite familiar life of sweets, TV, fast food, vending machines, all the way back to a mother’s attempts to pacify her screaming infant son with French fries.
It’s a pretty powerful video. It calls attention to the complex physical, emotional, and familial roots and costs of obesity, and does so without stigmatizing the individual with the condition.
A man is wheeled into the emergency room. His breathing is labored. Oxygen is started. The doctor leans in as an assistant describes the case: “Heart attack, 5-9, 300 pounds, 32 years old . . . ”
“How the hell does that happen?” the doctor asks as he begins work – and as the video answers by taking us on a series of flashbacks through a quite familiar life of sweets, TV, fast food, vending machines, all the way back to a mother’s attempts to pacify her screaming infant son with French fries.
It’s a pretty powerful video. It calls attention to the complex physical, emotional, and familial roots and costs of obesity, and does so without stigmatizing the individual with the condition.
